About

I am a wife, mother, author, entrepreneur, literacy activist and most of all… a lover of all things Christmas! A graduate of the University of Delaware with a degree in English and journalism, I spent 10 years in the competitive world of corporate advertising as a copywriter working for a diverse group of clients – from Fortune 500 companies like DuPont and Astra Zeneca, to museums, private schools, hospitals, and even a zoo!

My decision to become a stay-at-home-mom was easy when the babies began to arrive. But I maintained relationships with many former clients and freelanced, writing marketing communications collateral materials, radio campaigns, and hundreds of print ads. I also began to dabble in publishing, co-authoring the book Hot Recipes with my husband Donald. The book was a featured item for the State of Delaware on QVC during its 50 states in 50 days tour.

My passion for words and a lifelong love of reading led to the decision in 2002 to co-found the literacy organization Success Won’t Wait with family friend Vincenza Carrieri-Russo. Our organization has collected over 1 million books since its start and has redistributed them to tots, children and adults through the U.S. and abroad.

Never one to rest on my laurels (or take a break!), in 2004 my husband and I founded an educational game company, McNeill Designs for Brighter Minds. For 10 years our firm boast several multi-award winning games including the language game You’ve been Sentenced! and the memory game Twisted Fish. McNeill Designs’ products were sold nationwide in Barnes & Noble, Toys R Us, Kohl’s and almost 1,000 independent retailers in the US and abroad.

In addition to The Best Christmas Ever! since 2009, I have written the fashion, beauty and home / garden style blog Susan Said What?! and the educational and parenting blog Back to Basics.

“If you want something done, ask a busy woman!”

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